The Be Well Barn is a health and wellbeing centre in Suffolk, offering fitness facilities, classes and a café and bar. While the business already had a loyal base, they wanted to grow further by increasing membership numbers and attracting new customers from the surrounding villages.
Their targets were clear: sign up 100 new members, build awareness that the café and bar are open to non members and raise the business’s profile as a go-to destination for health and wellbeing in the local area. To achieve this, they needed a coordinated marketing strategy that reached more people and tied together print, press, email and social activity.
To raise awareness of Be Well Barn and grow its membership base, Ripple Public Relations Ltd delivered a coordinated media campaign across print, radio and community magazines. The focus was on trusted Suffolk outlets with strong local readership.
The campaign secured a high volume of coverage, including double page spreads in the East Anglian Daily Times, success features and member stories in Village People magazine and BBC Radio Suffolk interviews that reached thousands of listeners across the county.
This consistent exposure strengthened Be Well Barn’s profile in its immediate community and helped drive rapid membership growth, while making it clear that the café and bar are open to non members.
Through targeted activity, Be Well Barn gained visibility, strengthened loyalty and saw new customers sign up.
See how Ripple can deliver the same for your business.
Be Well Barn’s story reached more than 100,000 readers and listeners across Suffolk. Below are some examples of the coverage secured during the campaign.
The most successful outcome of the campaign was the jump in membership numbers, which generated substantial additional revenue well ahead of the marketing costs for the business. Within the first six months, Be Well Barn recorded 50 new signups, a result that made a clear difference to the business’ income.
The scale of media coverage was also a major win. From double page features in the East Anglian Daily Times and success stories in Village People magazine to BBC Radio Suffolk interviews reaching more than 100,000 readers and listeners, the campaign delivered sustained visibility and credibility across Suffolk.
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Hear directly from Be Well Barn owners about working with Ripple Public Relations Ltd.
“We wanted to grow our membership and make sure more people knew that our café and bar were open to everyone too, not just members, which Ripple delivered.
The marketing campaign they put together delivered coverage for our business by BBC Radio Suffolk, double page features in the East Anglian Daily Times, articles in the Diss Express and local magazines too raising our profile locally, and bringing new customers through the door.
Ripple understood our goals, knew how to reach the right audiences and delivered results that made a real difference to our business.”
– Will and Sue Edwards, Be Well Barn
This case study shows how Ripple Public Relations Ltd delivers practical marketing results for Suffolk businesses. Our approach is built on decades of local media experience and a track record of connecting clients with the right audience. Here’s what sets us apart:
To show how Ripple develops tailored campaigns, here is the outline created for Be Well Barn. This illustrates how our structured approach brings visibility and measurable results.
Win up to 100 new memberships within 12 months, promote the café and bar as open to non members, increase visibility in Suffolk.
54% of readers in Village People magazines have contacted a local business after seeing an advert there. This makes them a strong channel to generate new customers through client success story articles.
Ripple combines advertising with editorial focus, PR coverage and digital activity. This mix builds trust, creates awareness and positions Be Well Barn as a local leader in health and wellbeing.
Build credibility with real member stories.
Make it easy for people to enquire and join.
Encourage new sign ups with clear deals.
Public relations and advertising
Public relations and advertising
Every business is unique and so is our approach. See how we can tailor strategies to meet your goals.
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Be Well Barn’s campaign shows the power of targeted PR and marketing. With the right mix of media coverage, editorial content and local knowledge, Ripple helped them gain visibility, attract new members and strengthen their reputation.
We can do the same for you. Talk to us today about a tailored marketing strategy designed to deliver results for your business.
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